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Values/Motivators

Values tells you WHY you do the things you do.


What is it that motivates people to take action? What is the source of their desire to become involved in certain activities – or to avoid them? Why do people behave the way they do?

The answers lie deep within their unique set of personal interests, attitudes and values. These powerful motivating forces are the drivers of our behaviors, or the “why” of our behaviors, and will motivate us to take specific action. Identifying individuals’ values is important to understanding what makes them effective, satisfied and personally successful.

Six attitudes lay the foundation for the Motivation Insights® assessment. Those six major attitudes form a window through which individuals view the world and seek fulfillment in their lives.

The Six Attitudes

  • Theoretical: A passion to discover, systematize and analyze; a search for knowledge.
  • Utilitarian: A passion to gain return on investment of time, resources and money.
  • Aesthetic: A passion to add balance and harmony in one’s own life and protect our natural resources.
  • Social: A passion to eliminate hate and conflict in the world and to assist others.
  • Individualistic: A passion to achieve position and to use that position to influence others.
  • Traditional: A passion to pursue the higher meaning in life through a defined system for living.

The results of the Motivation Insights assessment produce a report that identifies an individual’s level on each of the six attitudes and determines his or her dominant motivator. With the knowledge of values in the workplace, we can encourage employees in a way that satisfies their inner drive, so their passions are fulfilled and they are “plugged in” on the job. Based in the values they hold, we can determine if a position will be rewarding and can understand what motivates them right from the start, rather than waiting for time to tell. An understanding of values will reduce conflicts, improve talent selection and increase retention, expand efficiency and productivity, and energize a group working toward common goals. With years of research and validation, the values reports provide accurate information of a person’s attitudes. Information that should be an integral part of human capital management efforts world-wide.


Take a look at the possibilities and discover how you can use the power of the Motivation Insights assessment.

Personal Interests, Attitudes and Values - This report will help illuminate and amplify the hidden motivators that initiate one’s behavior, helping you build on the strengths that each person brings to the work environment.
Sample ReportSample Questionnaire

Workplace Motivators – In this report, you will discover what motivates an individual, the perceptions of themselves and others, and how that information can be utilized to create an effective work environment.
Sample Report | Sample Questionnaire

Team Motivators Report Combines scores of up to 25 people in one report.

Read more about the History of Values

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